In September, Storyblocks launched the Authentic Collection, a curated selection of thousands of stock videos, photos, and audio tracks that emphasize a realistic, natural style, and diversity as the key subjects.

Featured in NowThis News, TechCrunch, and Digital Trends, as well as other essential film trade publications including Footage Secrets, the Authentic Collection resonates with a driving need in the creative industry for less canned and overproduced stock media.

Created in response to user search data in the Storyblocks marketplace, the Authentic Collection answers a rising demand for media that reflects the diversity of background and everyday experience in the creative community. This includes thousands of newly acquired video, photography, and audio files from contributors around the globe.

Over the past year, Storyblocks’ user data has seen a significant increase in searches related to the human experience. Most notably, year-over-year there’s been a 336% increase in searches for “family,” a 317% increase for “LGBT,” and a 172% increase for “diversity.” Searches tied to emotions, rather than objects or generic situations, also saw a big jump with a 66% rise in searches for “happy,” a 51% rise for laughing, and a 102% rise for “sad.”

The Authentic Collection is available as part of Storyblocks’ extensive library of $10M+ royalty-free stock video, graphics, and audio.