Our lives may not look like the Jetsons or Back to the Future, but we are entering a new era for art and tech. Evolving technologies are changing the way our community creates and connects, pushing us beyond the limits of the analog years to a time when the average person can afford incredibly advanced creative tools. That’s what inspired us to launch our new Future of Creativity collections— stock footage, images, and music that reflect the changing landscape of digital media.

As business owners, marketers, and creatives, it’s critical that we understand and analyze the changes that drive this brave new world of digital customer experience. If we don’t allow our business strategies to adapt and evolve, we’re going to be left behind with the neanderthals–and let’s face it, it’s taken 40,000 years to rehabilitate their “brand identity.”

To help inform your marketing strategies and outreach initiatives, we recently surveyed nearly 4,000 creatives from all over world to find out what mediums and types of projects are leading the way in digital storytelling. The data showed a remarkable shift away from traditional formats in the direction of more engaging social platforms, such as Facebook and Instagram (50%). In keeping with this trend, it’s not surprising to see that almost twice as many creators now produce content for YouTube and Vimeo (62%) as compared to TV and film (37%).

Take a look at the rest of the top findings from our study:

What mediums are today’s creatives using the most?

  • 63% YouTube and Vimeo
  • 50% Facebook and Instagram
  • 38% Blogging platforms
  • 37% Film and television

Top Creative Mediums

What types of digital media projects do they make?

  • 60% Online videos
  • 56% Website design
  • 49% Digital advertising
  • 47% Interactive presentations

Digital Media

To validate and build upon the results of the survey, we analyzed millions of searches on our three sites to identify emerging styles among today’s creatives. Two distinct patterns became clear when related search terms were clustered together–we’re calling them “Futurist” (+401%) and “Immersive” (+287%).

Futurist relates to search terms like “technology” and “time lapse,” while Immersive ties to content categories that help bring viewers into the project, like “4K” and “POV.” Here’s a sampling of the stock footage we curated to fit these styles:

Although trends come and go, it’s clear from these results that we’re seeing a shift from the gritty reality of recent years toward fantastical, dream-like imagery that pushes creative boundaries and encourages imaginative escapism. As customers are increasingly tasked with scrolling through countless images of grief and destruction in the digital world, what better way to stand out than by offering a temporary reprieve from the daily grind?

Download our 2017 Video Trends Guide